We worked closely with learning leaders from this major airline to design and produce a series of animated videos focused on informing employees throughout the entire organization, from maintenance and flight crew members to pilots and corporate executives, on how their individual performance and customer interactions during each flight have the capacity to significantly impact the success and profitability of the entire company.
To emphasize the premise that everyone in the organization, no matter their role, has an opportunity to be a “Hero,” while also attempting to explain the formulas used by the company to calculate the impact that great performance has on the success of every flight, a “Graphic Novel” theme was custom designed to connect the storylines and scenarios portrayed throughout each of five highly animated and engaging 2-3 minute videos we produced.