Research and development division leaders from this international pharmaceutical company were looking to create a series of highly engaging videos that focused on educating and building awareness amongst their professionals throughout the organization on new processes being rolling-out in the coming year designed to streamline critical research data capturing practices.
Working collaboratively with client leaders to identify the appropriate tone and visual treatments, we produced a unique and high-energy series of videos that referenced the rapid paced opening and theme song used by the popular television show, “Big Bang Theory,” which incorporated a streaming montage of imagery, animations, messaging, professional voiceover talents, and custom musical score that established the energy, relevance, and cohesion required for this program.