Business and learning leaders at this internal digital marketing division recognized the critical need to develop an entirely new training strategy to transform the culture and practices of their automotive dealers from “Order Takers” to Consultative Advisors.”
Mosaic designed a comprehensive program that combined a unique blend of learning platforms, delivery modalities, and data-tracking methods to support a multifaceted and immersive training experience. We incorporated a gaming platform throughout each aspect of the learning program to inspire, reinforce, and monitor significant behavioral change. The platform includes a web-based leaderboard that tracks and displays each learner’s scores, recognition badges, and certification achievements as they progress from novice to proficiency to mastery.
As an extension of the integrated gaming platform, Mosaic developed an experiential online 3D environment replicating a standard automotive dealership with various interactive and interchangeable avatars throughout the facilities. Each avatar represents the multiple sales, finance, and service roles participants regularly interact with to perform their responsibilities.
The two primary objectives of the game include:
To sustain an active scenario library, experienced sales professionals that maintain mastery-level certifications are selected to create new scenarios within the simulation administration site.